Marketing has become increasingly more digital, and as such, the skills needed have expanded significantly since the days of commercials and physical fliers. These courses wrap four lessons in one comprehensive bundle that starts by addressing programming and app needs, continues on with analytic pointers, dives into the actual functionality of websites, and finishes with copywriting expertise.
You need to be comfortable with a fast-paced environment when you’re working in the digital marketing space, and this complete course bundle will prepare you for the hustle. With a comprehensive agenda that covers growing and furthering your digital presence, this bundle will introduce you to the key tools used today like Facebook and Google AdWords. Tailored to small and mid-sized businesses, this bundle covers the digital marketing foundations every company should employ with hands-on practice, quizzes and lectures.
Social media is, quite frankly, the cornerstone of the current marketing landscape, and mastering each platform will push you forward on your career path. From creative directives and guidelines to understanding organic and paid advertising, social media marketing is a combination of art and science that can be a lucrative asset for you and your company. This bundle explores six different social media channels and gives you the guidance you need to be successful.
Arguably the most complex yet potentially lucrative corner of digital marketing, Search Engine Optimization (SEO) has a lot of moving pieces to it. Understand your customers’ needs, master on-page and off-page optimization, and learn how to plan and market a website with this 19-hour, high-quality course bundle. You will have a greater understanding of keyword management and research as you weave through the included lectures.