The UK’s advertising watchdogs hinted that they may soon ban sexist ads.
The UK has already banned ads that body shame, objectify, or overly sexualize women and girls.
The ASA has already taken on the controversial issue of airbrushing and “unhealthily thin” models in fashion and cosmetics advertising.
The new guidelines concerning unrealistic standards still apply. Some critics note a more traditional objection: Airbrushing is fundamentally dishonest in beauty advertising. After all, ads can’t show how well foundation works if a graphic designer uses Photoshop to smooth out the model’s skin.